Service Overview
Building and protecting a brand across the Middle East, South Asia, and Africa requires more than filings it requires a partner who understands how each jurisdiction works, where the risks are, and how to navigate them without slowing your business down.
Our trademark team helps clients make informed decisions at every stage: choosing the right mark, clearing risk early, protecting assets across borders, and acting fast when infringement appears. Whether you’re managing a global portfolio or entering a new market, we bring the right strategy, clarity, structure and efficiency needed to protect your brand’s goodwill and reputation.
Our Capabilities
- Trademark Counselling, Clearance & Strategy
- Trademark Prosecution & Portfolio Management
- Trademark Oppositions & Cancellation Proceedings
- Trademark Litigation & Enforcement
- Anti-Counterfeiting
- Domain name disputes & online brand protection
- Licensing & Franchising
- Marketing, Advertising & Regulatory Brand Use
- Transactional Due Diligence & M&A support
Sector depth where it matters most.
Our trademark expertise is strengthened by a deep understanding of the industries where brand strategy moves fastest and enforcement risks run highest. We work with global and regional leaders across fashion, FMCG, technology, entertainment, and sports sectors where distinctiveness, reputation, and rapid market expansion make strong trademark protection essential.
Health & Life Sciences
Protecting innovation in healthcare, pharmaceuticals, and biotechnology
Aviation, Aerospace & Automotive
Brand protection for aviation, aerospace ventures, and automotive manufacturers
Fashion & Luxury Goods
Comprehensive brand protection for global fashion houses and luxury brands
Energy, Chemicals & Natural Resources
IP protection for energy sector leaders and chemical innovators
Technology, Media & Telecom (TMT)
Innovation-driven trademark strategies for tech and media leaders
FMCG (Consumer Goods)
Multi-market portfolio management for consumer brands
Entertainment & Sports
Brand protection for media, entertainment, and sports franchises
Food & Beverage
Trademark protection for food and beverage brands across multiple markets
Representative Matters
- IP Counsel to several global luxury fashion houses across multiple GCC markets, coordinating clearance, enforcement, and online-brand takedowns to prevent dilution.
- Acting as trademark counsel to major technology companies, managing large, multi-jurisdictional portfolios across Middle East, South Asia and Africa and beyond.
- Led one of the region’s largest anti-counterfeiting operations, partnering with customs and law-enforcement authorities to seize large-scale counterfeit consignments in the UAE, KSA, Qatar and Oman.
- Successfully overcame provisional refusals across MENA for multinational clients in FMCG, pharmaceuticals, luxury, and retail, securing approvals for complex and high-value marks.
- Built a unified, multi-country filing and protection strategy for a multinational consumer brand entering the Middle East, enabling rapid rollout without IP barriers.
- Handled complex appeals involving non-traditional trademarks, including 3D shapes, advising on refusals under the local TM laws and guiding clients through administrative and judicial options.
- Acted for a leading beauty brand in a Bahrain opposition involving alleged prior rights and secured a favourable decision allowing the brand’s mark to proceed to registration.
- Represented a major international hospitality group in a complex series of trademark cases in Egypt against its competitor. All four matters were decided in our client’s favour, upholding its exclusive rights and establishing infringement, resulting in a decisive outcome in one of the region’s largest brand-conflict disputes.
Service Overview
Building and protecting a brand across the Middle East, South Asia, and Africa requires more than filings it requires a partner who understands how each jurisdiction works, where the risks are, and how to navigate them without slowing your business down.
Our trademark team helps clients make informed decisions at every stage: choosing the right mark, clearing risk early, protecting assets across borders, and acting fast when infringement appears. Whether you’re managing a global portfolio or entering a new market, we bring the right strategy, clarity, structure and efficiency needed to protect your brand’s goodwill and reputation.
Our Capabilities
- Trademark Counselling, Clearance & Strategy
- Trademark Prosecution & Portfolio Management
- Trademark Oppositions & Cancellation Proceedings
- Trademark Litigation & Enforcement
- Anti-Counterfeiting
- Domain name disputes & online brand protection
- Licensing & Franchising
- Marketing, Advertising & Regulatory Brand Use
- Transactional Due Diligence & M&A support
Sector depth where it matters most.
Our trademark expertise is strengthened by a deep understanding of the industries where brand strategy moves fastest and enforcement risks run highest. We work with global and regional leaders across fashion, FMCG, technology, entertainment, and sports sectors where distinctiveness, reputation, and rapid market expansion make strong trademark protection essential.
Health & Life Sciences
Protecting innovation in healthcare, pharmaceuticals, and biotechnology
Aviation, Aerospace & Automotive
Brand protection for aviation, aerospace ventures, and automotive manufacturers
Fashion & Luxury Goods
Comprehensive brand protection for global fashion houses and luxury brands
Energy, Chemicals & Natural Resources
IP protection for energy sector leaders and chemical innovators
Technology, Media & Telecom (TMT)
Innovation-driven trademark strategies for tech and media leaders
FMCG (Consumer Goods)
Multi-market portfolio management for consumer brands
Entertainment & Sports
Brand protection for media, entertainment, and sports franchises
Food & Beverage
Trademark protection for food and beverage brands across multiple markets
Representative Matters
- IP Counsel to several global luxury fashion houses across multiple GCC markets, coordinating clearance, enforcement, and online-brand takedowns to prevent dilution.
- Acting as trademark counsel to major technology companies, managing large, multi-jurisdictional portfolios across Middle East, South Asia and Africa and beyond.
- Led one of the region’s largest anti-counterfeiting operations, partnering with customs and law-enforcement authorities to seize large-scale counterfeit consignments in the UAE, KSA, Qatar and Oman.
- Successfully overcame provisional refusals across MENA for multinational clients in FMCG, pharmaceuticals, luxury, and retail, securing approvals for complex and high-value marks.
- Built a unified, multi-country filing and protection strategy for a multinational consumer brand entering the Middle East, enabling rapid rollout without IP barriers.
- Handled complex appeals involving non-traditional trademarks, including 3D shapes, advising on refusals under the local TM laws and guiding clients through administrative and judicial options.
- Acted for a leading beauty brand in a Bahrain opposition involving alleged prior rights and secured a favourable decision allowing the brand’s mark to proceed to registration.
- Represented a major international hospitality group in a complex series of trademark cases in Egypt against its competitor. All four matters were decided in our client’s favour, upholding its exclusive rights and establishing infringement, resulting in a decisive outcome in one of the region’s largest brand-conflict disputes.
Industry Recognition
Tier 1 Trademarks, Pakistan, Asia IP 2024
by Asia IP 2024
Recommended Firm, Trademarks, UAE
World Trademark Review 2024.
Band 1 in Intellectual Property,
Chambers Asia-Pacific 2025 rankings, recognising leading IP firms across key regional markets.
Tier 3 in Trademark Prosecution, UAE, Managing IP 2025
Managing IP 2025.
